Vision

To be the most widely circulated magazine in hotels, resorts and other establishments that serve tourists, business people, and retirees in the Philippines.

To be the most widely distributed magazine in the Philippine embassies, consulates, trade offices and Filipino communities abroad.

 Mission

Help promote investments, business interest and tourism in the Philippines.

Assist tourists, prospective investors and visitors.

Enhance international friendship, understanding, and goodwill by promoting Filipino culture, values and traditions.

Help promote the export of world-class Philippine products and services.